Junk food ads shifting from television to wider media

Junk food ads shifting from television to wider media

Obesity was thought to be a problem unique to the US. In the past years, it has also been a problem to the UK. Nevertheless when the government takes action on elements like advertising, there can be positive consequences. From 2003 to 2007 the Office of Communications’ reports show that junk food ad characters are indeed disappearing from the TV screens. Due to government regulations, the companies have been forced to clean up their advertising campaigns. In the mentioned years, there has been a 41% fall of children directed food advertising in all media, the report says the government, will be of great use in order to measure the impact of advertising as they “battle” against obesity. In 2003 food companies invested £103m in children directed advertising, in 2007 the figures dropped to £61m. The most noticeable drop occurred in TV ads, with a 46% drop in junk food ads directed to kids, which invested £100m in 2003 and reached £55m last year. The reports showed however that there was also an increase in other types of media, there was a 42% increase in press advertising and an 11% increase in radio, internet and cinema advertising over the same period of time. This seems to be a positive result in fighting obesity in the UK, but the government promises to keep an eye on the advertising strategies of the companies in order to fight obesity. The results from the government actions also include a 71% decrease in fast food promotion, 62% decrease for confectionery ads (candy), 52% drop in non-alcoholic drinks and a 37% decrease for cereal. All this is part of government campaign fighting against obesity under the slogan “healthy weight, healthy lives” and a three year £75m campaign to start in January. This shows clearly how government action can make a difference in the fight against problems like obesity.

NBC Universal

Film and Television

* Universal Studios
* Universal Pictures
* October Films (majority interest)
* Universal Studios Home Video
* United International Pictures (33% - international distribution)
* Cinema International BV (49% - video distribution)

Television Production and Distribution

* CANAL+ (51% - European pay-TV provider)
* Universal Television Group (production and distribution)
* Brillstein-Grey Entertainment (50% ) - production
* Multimedia Entertainment
* USA Networks Inc. (43%)
* Universal Pay Television (international distribution) partial ownership of: HBO Asia Telecine (Brazil) Cinecanal (Latin America) Showtime (Australia) Star Channel (Japan)
* Telepiu (Italian pay television)

Publishing

* Rolling Stone

Education titles include:

* Larousse
* Nathan
* Anaya
* Coktel
* Atica
* Scipione
* Bordas
* Retz

Literature titles include:

* Robert Laffont
* Plon-Perrin
* Les Presses - Solar - Belfond
* La Decouverte & Syros
* Les Presses de la Renaissance
* Pocket Jeuness
* 10/18
* Fleuve Noir

Games titles include:

* Sierra
* Blizzard Entertainment

Interactive

* Universal Studios New Media Group
* Universal Studios Online
* Universal.com
* Universal Interactive Studios (software and video games)
* Universal Digital Arts
* Interplay (majority ownership - video game producer)
* GetMusic (online music retailer)
* Vizzavi (European multi-access portal)
* Education.com
* Flipside.com
* @viso (50% with Softbank)
* AllocinŽ
* Bonjour.fr
* Ad2-One
* Atmedica
* Scoot
* EMusic.com
* Duet (with Sony)
* MP3.com

Music
Universal Music Group

* MCA Records
* MCA Records Nashville
* Polygram
* Motown
* Decca Records
* Deutsche Grammophon
* GRP Recording Company
* Geffen/DGC Records
* Universal Records
* Rising Tide
* Interscope Records
* Hip-O Records
* Universal Music and Video Distribution
* Universal Music International
* MCA Music Publishing
* Interscope Music Publishing
* All Nations Catalog
* Universal Concerts (concert promotion)

Theme Parks/Recreation/Retail

* Universal Studios Hollywood

CityWalk

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Universal Studios Theme Park
Universal's Islands of Adventure Theme Park
CityWalk
Portofino Bay Hotel
Hard Rock Hotel
Royal Pacific Resort

* Wet-n-Wild Orlando
* Universal Studios Japan

CityWalk

* Universal Mediterranea (Spain)

Universal Mediterranea Theme Park
Hotel Port Aventura

Telecommunications

* Vivendi Telecom International
* Cegetel

Retail

* Spencer Gifts

Other

* Vivendi Environnement (the world's #1 water distributor)
* Vivendi Universal owns 26.8 million shares in Time - Warner
* Cineplex Odeon Corporation (42% - theaters)
* Cinema International Corporation (49% - international theaters)
* United Cinemas International (49% - international theaters)
* Viventures (venture capital fund)
* Duet (music-subscription service with Yahoo! and Sony)



Note: NBC Universal's 80% of shares is now owned by GE (General Electric)

A Vision of students

Class Average: 10 students
Teachers + Names: 50%+
Readings + Relevance: 100% & 25%
Attendance: 90%
Sleep: 6 hours on School Days
TV: 1.5 hours a day
Online: 2 hours a day
Music: 3 hours a day
Cell-phone: 30 minutes a week
Class time: almost 4.3 hours a day
Eating: 1.5 hours a day
Studying: 2 hours a day

Global Me!

Hey Everybody! umm as I can't tell my darkest and most intimate secrets, I guess I can tell you a bit about myself. My name as many of you know (and if you don't by now shame on you) is Emil Mawad (cool last name to misspell) and I come from an awesome country called Venezuela,NOT MINESSOTA, where being assaulted/arrested(and sent away in 5 minutes)/mogged/kidnapped and buying/drinking alcohol without an ID is more than normal, it's a chilled place.I've never actually lived in another country but like in three states of Venezuela if that means anything to you? so you can say I'm the least international of all the kids in the school or at least one of them. At home I speak Spanish of course(If somebody thought "Venezuelian" please hit yourself in the head) fluently with my parents due to the 15 years of past living in my old country. I speak well...English if that isn't pointing the obvious and I speak enough German to get around. So that was just a little, quick and somehow funny introduction about me, and I hope you guys like me and we can have a wonderful year before start killing each other to see who's right about something :)

so here's My List of brands hope you enjoy:

Abercrombie - U.S.
Adidas - Germany
American Eagle - U.S.
Polo Ralph Lauren - U.S.
Lacoste - France
ZIS (Erima)-...
Zara - Spain
Massimo Dutti - Believe it or not Spain
Nautica - ?
Diesel - U.S?
Puma - Germany
Benetton - Italy
Mc Neal - ...
Burberry - England
Tommy Hilfiger - U.S.
H&M - Swedish
Levi's - U.S.
Nike - U.S.
Aeropostale - U.S.
Converse - U.S.
Vans - U.S.
Sebago - U.S.?
Gap - U.S.
C&A - Planned in Germany, Established in Holland