Product Ad: Stick Up Bulb http://www.youtube.com/watch?v=YAH-A3XXw7Q
What Is Being Sold?
A Revolutionary Bulb that:
-You can just stick on the walls without any electrical installation
-Doesn't break when it falls
-Doesn't heat up till a point of burning your fingers
-You can move everywhere
-It's at the reach children
How is it being sold?
-They show the different scenarios where you can use the product, for example; a lightout, a party, a place where it's very dark but doesn't have an electrical output for bulbs.
Lifestyle Ad: Polo Explorer Fragance ( Hard Adventurous Lifestlye)
http://www.youtube.com/watch?v=2_s1mzTZF80
what is being sold?
Besides the actual product which is the fragrance, the lifestyle of adventure, toughness, exploring, conquering new goals and other related ideas are being sold
to a certain target demographics, which appears to be in the start/middle 20's
how is it being sold?
through images of exploring and adventure, toughness, a man that looks tough, drives a jeep and goes in the dessert and survives, goes on an helicopter, etc. That shows the audience that if they buy the fragance they can aspire or come closer to being like the model in the ad.
