Improvements on Presentation

Keep a more central/objective opinion when talking about the topic that is being exposed, regardless of the thesis statement, it isn't (if not specified) a persuasive exposition, but an informative exposition.

Pick light colored backgrounds for power-point

Who Owns the water?

Who owns the water??

It's always a hard question to answer, since after all every human needs water for survival, and owning such a vital resource would be nothing but selfish, if used for personal purposes. Three quarters of our planet are pure water, that including salt water and rivers, lakes, and others and governments have established some rules in terms of who owns what part of that water. Countries with coast own, by law; an estimated number of nautical miles starting from the coast into the ocean, that area of water is that country's space, and any activities in those waters are reserved for the country in question. Past that area is everybody's water, here many boats full of cargo of international trade go through everyday. In terms of the rivers and others, it's reserved for the country/region/community in which such bodies of water are situated, and if the case of an international river or shared lake appears, an agreement between the nations/regions/communities can be achieved.

Drinking water , on the other hand; it should not be owned by anyone. Water is essential for our survival, and the denial of water to a human in need of it should never occur. Everybody wants and needs water, and the fact that companies can extract water from wherever they want with a permission paper and no advice, without caring about the people that need such water the most is simply selfish.

Junk food ads shifting from television to wider media

Junk food ads shifting from television to wider media

Obesity was thought to be a problem unique to the US. In the past years, it has also been a problem to the UK. Nevertheless when the government takes action on elements like advertising, there can be positive consequences. From 2003 to 2007 the Office of Communications’ reports show that junk food ad characters are indeed disappearing from the TV screens. Due to government regulations, the companies have been forced to clean up their advertising campaigns. In the mentioned years, there has been a 41% fall of children directed food advertising in all media, the report says the government, will be of great use in order to measure the impact of advertising as they “battle” against obesity. In 2003 food companies invested £103m in children directed advertising, in 2007 the figures dropped to £61m. The most noticeable drop occurred in TV ads, with a 46% drop in junk food ads directed to kids, which invested £100m in 2003 and reached £55m last year. The reports showed however that there was also an increase in other types of media, there was a 42% increase in press advertising and an 11% increase in radio, internet and cinema advertising over the same period of time. This seems to be a positive result in fighting obesity in the UK, but the government promises to keep an eye on the advertising strategies of the companies in order to fight obesity. The results from the government actions also include a 71% decrease in fast food promotion, 62% decrease for confectionery ads (candy), 52% drop in non-alcoholic drinks and a 37% decrease for cereal. All this is part of government campaign fighting against obesity under the slogan “healthy weight, healthy lives” and a three year £75m campaign to start in January. This shows clearly how government action can make a difference in the fight against problems like obesity.

Lifestyle vs. Product

Product Ad: Stick Up Bulb http://www.youtube.com/watch?v=YAH-A3XXw7Q



What Is Being Sold?

A Revolutionary Bulb that:

-You can just stick on the walls without any electrical installation

-Doesn't break when it falls

-Doesn't heat up till a point of burning your fingers

-You can move everywhere

-It's at the reach children

How is it being sold?

-They show the different scenarios where you can use the product, for example; a lightout, a party, a place where it's very dark but doesn't have an electrical output for bulbs.


Lifestyle Ad: Polo Explorer Fragance ( Hard Adventurous Lifestlye)

http://www.youtube.com/watch?v=2_s1mzTZF80




what is being sold?

Besides the actual product which is the fragrance, the lifestyle of adventure, toughness, exploring, conquering new goals and other related ideas are being sold
to a certain target demographics, which appears to be in the start/middle 20's

how is it being sold?

through images of exploring and adventure, toughness, a man that looks tough, drives a jeep and goes in the dessert and survives, goes on an helicopter, etc. That shows the audience that if they buy the fragance they can aspire or come closer to being like the model in the ad.

NBC Universal

Film and Television

* Universal Studios
* Universal Pictures
* October Films (majority interest)
* Universal Studios Home Video
* United International Pictures (33% - international distribution)
* Cinema International BV (49% - video distribution)

Television Production and Distribution

* CANAL+ (51% - European pay-TV provider)
* Universal Television Group (production and distribution)
* Brillstein-Grey Entertainment (50% ) - production
* Multimedia Entertainment
* USA Networks Inc. (43%)
* Universal Pay Television (international distribution) partial ownership of: HBO Asia Telecine (Brazil) Cinecanal (Latin America) Showtime (Australia) Star Channel (Japan)
* Telepiu (Italian pay television)

Publishing

* Rolling Stone

Education titles include:

* Larousse
* Nathan
* Anaya
* Coktel
* Atica
* Scipione
* Bordas
* Retz

Literature titles include:

* Robert Laffont
* Plon-Perrin
* Les Presses - Solar - Belfond
* La Decouverte & Syros
* Les Presses de la Renaissance
* Pocket Jeuness
* 10/18
* Fleuve Noir

Games titles include:

* Sierra
* Blizzard Entertainment

Interactive

* Universal Studios New Media Group
* Universal Studios Online
* Universal.com
* Universal Interactive Studios (software and video games)
* Universal Digital Arts
* Interplay (majority ownership - video game producer)
* GetMusic (online music retailer)
* Vizzavi (European multi-access portal)
* Education.com
* Flipside.com
* @viso (50% with Softbank)
* AllocinŽ
* Bonjour.fr
* Ad2-One
* Atmedica
* Scoot
* EMusic.com
* Duet (with Sony)
* MP3.com

Music
Universal Music Group

* MCA Records
* MCA Records Nashville
* Polygram
* Motown
* Decca Records
* Deutsche Grammophon
* GRP Recording Company
* Geffen/DGC Records
* Universal Records
* Rising Tide
* Interscope Records
* Hip-O Records
* Universal Music and Video Distribution
* Universal Music International
* MCA Music Publishing
* Interscope Music Publishing
* All Nations Catalog
* Universal Concerts (concert promotion)

Theme Parks/Recreation/Retail

* Universal Studios Hollywood

CityWalk

* Universal Orlando Resort

Universal Studios Theme Park
Universal's Islands of Adventure Theme Park
CityWalk
Portofino Bay Hotel
Hard Rock Hotel
Royal Pacific Resort

* Wet-n-Wild Orlando
* Universal Studios Japan

CityWalk

* Universal Mediterranea (Spain)

Universal Mediterranea Theme Park
Hotel Port Aventura

Telecommunications

* Vivendi Telecom International
* Cegetel

Retail

* Spencer Gifts

Other

* Vivendi Environnement (the world's #1 water distributor)
* Vivendi Universal owns 26.8 million shares in Time - Warner
* Cineplex Odeon Corporation (42% - theaters)
* Cinema International Corporation (49% - international theaters)
* United Cinemas International (49% - international theaters)
* Viventures (venture capital fund)
* Duet (music-subscription service with Yahoo! and Sony)



Note: NBC Universal's 80% of shares is now owned by GE (General Electric)

my picture!

A Vision of students

Class Average: 10 students
Teachers + Names: 50%+
Readings + Relevance: 100% & 25%
Attendance: 90%
Sleep: 6 hours on School Days
TV: 1.5 hours a day
Online: 2 hours a day
Music: 3 hours a day
Cell-phone: 30 minutes a week
Class time: almost 4.3 hours a day
Eating: 1.5 hours a day
Studying: 2 hours a day

The McDonald's Truck

The McDonald’s Truck is an economic strategy known as Vertical Integration. Vertical integration is an agreement two companies make to sale non related products with each others help and later splitting the profits. How does this work in the case of the truck? very simple. McDonald's is nowadays most popular brand, meaning that wherever McDonald's puts its logo on, there has got to be a lot of money and sales in the way, and of course Matchbox is a toy company, key for McDonald's success amongst the children with the famous Happy Meal. Matchbox pays McDonald's to let them put their logo on their trucks which increases the popularity of the product for example causing the children buy the truck, since McDonald's is probably their favorite brand or at least the one they know the most, all equal to profits. In exchange, Matchbox makes toys for McDonald's to sell with their famous Happy Meals, which also creates a lot of Buzz for other products like Disney movies, everybody wins. Vertical integration if often used in today's economy by many companies in order to bring themselves all to the same status level, hence the name horizontal, and so by cooperating earning more profits than they would gain working individually.

Global Me!

Hey Everybody! umm as I can't tell my darkest and most intimate secrets, I guess I can tell you a bit about myself. My name as many of you know (and if you don't by now shame on you) is Emil Mawad (cool last name to misspell) and I come from an awesome country called Venezuela,NOT MINESSOTA, where being assaulted/arrested(and sent away in 5 minutes)/mogged/kidnapped and buying/drinking alcohol without an ID is more than normal, it's a chilled place.I've never actually lived in another country but like in three states of Venezuela if that means anything to you? so you can say I'm the least international of all the kids in the school or at least one of them. At home I speak Spanish of course(If somebody thought "Venezuelian" please hit yourself in the head) fluently with my parents due to the 15 years of past living in my old country. I speak well...English if that isn't pointing the obvious and I speak enough German to get around. So that was just a little, quick and somehow funny introduction about me, and I hope you guys like me and we can have a wonderful year before start killing each other to see who's right about something :)

so here's My List of brands hope you enjoy:

Abercrombie - U.S.
Adidas - Germany
American Eagle - U.S.
Polo Ralph Lauren - U.S.
Lacoste - France
ZIS (Erima)-...
Zara - Spain
Massimo Dutti - Believe it or not Spain
Nautica - ?
Diesel - U.S?
Puma - Germany
Benetton - Italy
Mc Neal - ...
Burberry - England
Tommy Hilfiger - U.S.
H&M - Swedish
Levi's - U.S.
Nike - U.S.
Aeropostale - U.S.
Converse - U.S.
Vans - U.S.
Sebago - U.S.?
Gap - U.S.
C&A - Planned in Germany, Established in Holland